An
understanding of cultural colour and symbolism is essential to anyone doing business
with other countries and other societies. These associations with colour have
been a part of many societies for centuries and you must be aware of both the
positive and the negative implications of using particular colours when
marketing to these societies.
With the
advent of the World Wide Web, there is a narrowing of the differences in
meanings of colours between different cultures and countries; however, if you
are marketing to a particular ethnic group it is wise to take into account
their colour associations to maximise your impact. By mixing appropriate
amounts of different colours however you can often neutralize inherent negative
cultural connotations.
The
following is a basic list of some symbolic colour meanings throughout the
world. It is by no means a comprehensive list. I suggest you do your own
research about the country or culture you are working with, to establish what colours
are currently acceptable.
Times change
and old associations may be slowly altered over the years. Western cultures
have adopted some Eastern colour uses while some Eastern cultures have adopted
Western ideas. The Internet has allowed people to learn about other cultures
and to adopt what they like from these cultures.
Cultural Color Meanings of Black
Western:
·
power,
control, intimidation
·
funerals,
death, mourning
·
rebellion
Eastern:
·
wealth,
health and prosperity
China:
·
color
for young boys
India:
·
evil,
negativity, darkness
·
lack
of appeal
·
anger
and apathy
·
used
to ward off evil
Japan:
·
color
of mystery and the night
·
may
be associated with feminine energy - either evil and a threat or provocative
and alluring
Thailand:
·
unhappiness,
·
bad
luck, evil
Judaism:
·
unhappiness,
·
bad
luck, evil
Middle East:
·
evil
·
mystery
Africa:
·
Age
and wisdom
Australian Aborigines:
·
ceremonial
color
·
commonly
used in their artworks
-screaming
In my opinion, the first understanding of this image is something
related to ghost, scary and screaming. Yet, I do really get the message that
send from this image. Which mean it is a successful artwork. Just through
the colour. This is because colour itself carry each own powerful meaning.
Mr. Charles
then questioned us what is manifesto and also what is our manifesto? Manifesto carry
its own important meaning yet, I did realized i didn't respect the word or the meaning of it. Then Mr. Charles explain about it and a question
come to my mind; “ Am I pay enough effort in every single thing that I have
done? ” I admitted that I did not. I don’t even know how far my skill can go, I
am in which level and how good my work can be till. It is still a question for
me. I truly felt sad for that moment. Let myself have a second chance, try my
best and be the best person in my own job!
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