Week 3 ( The Context Of Color & Culture )

An understanding of cultural colour and symbolism is essential to anyone doing business with other countries and other societies. These associations with colour have been a part of many societies for centuries and you must be aware of both the positive and the negative implications of using particular colours when marketing to these societies.

With the advent of the World Wide Web, there is a narrowing of the differences in meanings of colours between different cultures and countries; however, if you are marketing to a particular ethnic group it is wise to take into account their colour associations to maximise your impact. By mixing appropriate amounts of different colours however you can often neutralize inherent negative cultural connotations.

The following is a basic list of some symbolic colour meanings throughout the world. It is by no means a comprehensive list. I suggest you do your own research about the country or culture you are working with, to establish what colours are currently acceptable.

Times change and old associations may be slowly altered over the years. Western cultures have adopted some Eastern colour uses while some Eastern cultures have adopted Western ideas. The Internet has allowed people to learn about other cultures and to adopt what they like from these cultures.

Cultural Color Meanings of Black

Western:

·         power, control, intimidation

·         funerals, death, mourning

·         rebellion

Eastern:

·         wealth, health and prosperity

China:

·         color for young boys

India:

·         evil, negativity, darkness

·         lack of appeal 

·         anger and apathy

·         used to ward off evil

Japan:

·         color of mystery and the night

·         may be associated with feminine energy - either evil and a threat or provocative and alluring

Thailand:

·         unhappiness, 

·         bad luck, evil

Judaism:

·         unhappiness, 

·         bad luck, evil

Middle East:

·         evil

·         mystery

Africa:

·         Age and wisdom

Australian Aborigines:

·         ceremonial color

·         commonly used in their artworks

-screaming 

In my opinion, the first understanding of this image is something related to ghost, scary and screaming. Yet, I do really get the message that send from this image. Which mean it is a successful artwork. Just through the colour. This is because colour itself carry each own powerful meaning.

Mr. Charles then questioned us what is manifesto and also what is our manifesto? Manifesto carry its own important meaning yet, I did realized i didn't respect the word or the meaning of it. Then Mr. Charles explain about it and a question come to my mind; “ Am I pay enough effort in every single thing that I have done? ” I admitted that I did not. I don’t even know how far my skill can go, I am in which level and how good my work can be till. It is still a question for me. I truly felt sad for that moment. Let myself have a second chance, try my best and be the best person in my own job! 

Week 2 (What is contextual studies?)

Basically, I have also missed this lecture. Throughout my research, I could understand Contextual studies is for those parts of the art and design curriculum that embrace art history, aesthetic theories and the social, economical, political, religious and numerous other contexts within which the practice of art and design, exists, develops and fulfills its purposes. It is an art that not only worth for 10 sen or else. It is an art that can worth for thousand or million bucks.

In short, it is the understanding of within the programmer of study for art that covers and focuses on the theoretical aspect of art in all its forms. Here, I found that student often have difficult time to understand the concept of certain art due to different culture or learning lifestyle.  Not only learn about the art itself, but also about things involved such as the time in which it was created. I may also cover the theories of Art and Design, examining the political and social influences that provide the backdrop to artistic production, and investigate the tools, materials and techniques used in that production.

Every design happens with a story behind. It may not be important or interesting, yet it contains certain reason for itself. It is not also a must for it to happen; it could be natural or anything else. Just that, we must or we do need to pay for more 10% attention for it. Trying to understand every single thing that happens around us everyday; study its culture and history behind.  

Reference: 
- Ask.com, (2014). What are "contextual studies"?. [online] Available at: http://www.ask.com/question/what-is-contextual-studies [Accessed 21 Aug. 2014].
- OCA, (2014). Contextual studies. [online] Available at: http://www.oca-uk.com/subjects/photography/contextual-studies-body-of-work.html [Accessed 21 Aug. 2014].
- Farnborough.ac.uk, (2014). The Sixth Form College Farnborough - Art - Art History (Critical and Contextual Studies). [online] Available at: http://www.farnborough.ac.uk/Courses_Art_Critical_Contextual [Accessed 21 Aug. 2014].

Week 1

So basically here, I have missed kind of lot number of classes due to 2 unacceptable reasons. First, I do chose Introduction to business, which is why I was absent at first. Second, this is the last time I have absent due to I changed the elective subjects and my timetable of this course which is contextual studies subject does not appear on. I was being told that we have to introduce ourselves with the funny way. 

(Okay, done with all those stupid blaming  ...)

My own personal manifesto
- " Let myself have a second chance, try my best and be the best person " -

Here, I am going to start my stupid and funny introduction of myself.  My name is Chuah Tien Ling where, my nickname is Chloe. Chloe did not included on my I/C is because of my grandparents who are kind of tradition which is why my parents can't include Chloe in my I/C. I was born on 9th April 1995 at Kota Braru, Kelantan. I am kind of sad because my entire family were born in Taiping, Perak. In reality I am actually a Kelantanese because I was born there since my family moved to Kelantan for work. Now, I am a Taylorian and studying Foundation in Design at Taylor's University Lakeside Campus. Basically, I have studied Foundation in Science before where the reason why I am doing design now is because of I couldn’t cope with the stressfulness of those scientific-brain-style. I used to be freedom and I did need to tight myself up with all those result and wishes from my relative. Now, I end up doing design which is one of my favourite future jobs.

(Okay now, I am going to share some of my funny minor accident that I have experienced.)

I remember 2 year past, after my tuition class I walked out from the door as the teacher dismissed us earlier that day. I was waiting not for long when a car that looked exactly like mine came in. Without hesitating, I opened the door and sat in it. “Dad, you are early today, this is not like you,” I blurted. After waiting for such long seconds, he did not reply me. I turned my head to the driver. I was shocked! What? He…he is not my dad! The worst thing was that he was not even any of my friends’ fathers; he was totally a stranger. Immediately I said, “Sorry, uncle, I made a mistake.” I rushed down from the car. I was wondering, was he laughing at me in the car? Oh goodness! I should have worn my spectacles.

Then, there was the incident about I could still remember vividly that embarrassing incident when I was in primary school. I was undergoing the high-jump training in the field, but then, an unpleasant thing happened. It was a call of nature that came in a sudden! I dare not to ask the permission to leave from the coach, as he had a pair of piercing eyes that could even scared a tiger and always wear a face of gloomy thunder. What was worse than that was, I did not think I could hold on for any longer. It was also quite awkward for a girl to say it out. 

‘Girl, you may take a short break now,’ he said, just before I reached my limit.Poof! I rushed as fast as lightning towards the toilet. Ahh…I finally felt a wave of incredible sense of relief. Just then, I heard some voices out there. Feeling nothing, I went out. I could not believe what my eyes had just seen! Right in front of me, were two boys standing there, peeing into the toilet bowl! Both of them were staring at me, the next seconds, they burst into laughter! I realized I had entered the wrong toilet…At that moment; my whole world was completely grey. Absolutely humiliated, I dashed out the toilet and went into class trying to cover my face.

These are some part of funny accident that can actually happen to me.  I felt embarrassing while sharing yet, I like people know me more about those stupid stuff that I have done. Thinking back of the silly accidents, I still cannot believe those things had actually happened to me. Throughout these all, I guess you could understand me that I am that careless person.  

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Aesthetic and Function

Throughout my research of Aesthetic and Function the functionality of design is not a new subject in the digital world, but it is important. Not to mention, function is often highly valued over aesthetic. “What’s the point if they can’t use it? Function and aesthetic do not have to be mutually exclusive ideas, nor should they be.  Design only lives to serve its purpose if it is actually of use to people, on the same note, the functional web will never be put to use if it is not appealing enough draw an audience.

First and foremost, it is of utmost importance that you consider your target audience when exploring design ideas: Who, How and Why? This is also the point where you should consider the ultimate goal of your design: What is the purpose of your website or other platform?

It is important to be familiar with the registered design differences as you may need to register a design in both sections for complete protection or only in a specific section because it doesn't qualify for both sections. When it comes to an aesthetic design, the shape, pattern, ornamentation and configuration of the article must meet the requirements for an aesthetic design. The design is registered based on features that apply to visual appeal whether the features have specific aesthetic value or not. When it comes to a functional design, the pattern, shape or configuration is assessed based on the article having the features necessitated by its function. A functional design to be valid must not be commonplace in art and it must be new. For an aesthetic design the requirement is that it must be original and new.